Zaa

Pitch Deck – ZAA (Marketplace / Classifieds Super-App)
1. Vision
“The first African super-app for classifieds and marketplace, accessible to all, fully integrated with Mobile Money and tailored to local realities.”
2. Problem

Global platforms (OLX, Jiji, etc.) are not adapted to African realities:

  • No integrated payments (Mobile Money dominates in Africa).

  • Lack of safety & trust (frequent scams).

  • Poor multilingual support (French, Swahili, Lingala, Wolof, etc.).

Result: A massive informal market remains undigitized.

3. Solution – Our Application

All-in-one marketplace: Buy, sell, rent, and services.

Localized categories: Real estate, vehicles, phones, jobs, services, crafts.

Integrated payments: M-Pesa, Orange Money, Airtel Money, Wave.

Enhanced security: Seller ratings, profile verification, secure messaging.

Accessibility: Low-bandwidth optimization, partial offline mode, local languages.

4. Market & Opportunity

African e-commerce market: $85B by 2030 (Statista).

Population: 1.4B people → huge addressable market.

Smartphones in Africa: 700M users by 2025.

African informal market: $300B+ annually → ready for digitization.

Few credible local competitors → Blue Ocean opportunity.

5. Business Model

Sales commissions on secure transactions.

Premium subscriptions for sellers & agencies (real estate, autos, services).

Targeted advertising (local businesses, global brands).

Additional services: Integrated delivery, warranties, buyer/seller insurance.

6. Traction (3-Year Projections)

Year 1: 200K users / 20K active sellers.

Year 2: 2M users / 150K sellers → $50M GMV.

Year 3: 10M users / 500K sellers → $300M GMV.
Projected revenues: $35M (commissions + ads + premium).

7. Why Us?

Unique positioning: First African marketplace designed for local realities.

Backed by Illumination Metaverse Group: Strong tech experience + complementary app ecosystem.

Social impact: Driving financial inclusion & economic opportunities for millions of individuals and SMEs.

Highly scalable: Replicable across major African cities + diaspora markets.


We are seeking $6M to:

Develop & improve core technology (payments, security, AI).

Rapidly expand into 5 key markets: Nigeria, DRC, Kenya, Ghana, South Africa.

Drive massive user & seller acquisition.

Build strategic partnerships (telcos, banks, logistics companies).

ZAA: Digitizing Africa’s marketplace, empowering buyers and sellers. 

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