Sokya
01 October 2025
Global platforms (OLX, Jiji, etc.) are not adapted to African realities:
No integrated payments (Mobile Money dominates in Africa).
Lack of safety & trust (frequent scams).
Poor multilingual support (French, Swahili, Lingala, Wolof, etc.).
Result: A massive informal market remains undigitized.
All-in-one marketplace: Buy, sell, rent, and services.
Localized categories: Real estate, vehicles, phones, jobs, services, crafts.
Integrated payments: M-Pesa, Orange Money, Airtel Money, Wave.
Enhanced security: Seller ratings, profile verification, secure messaging.
Accessibility: Low-bandwidth optimization, partial offline mode, local languages.
African e-commerce market: $85B by 2030 (Statista).
Population: 1.4B people → huge addressable market.
Smartphones in Africa: 700M users by 2025.
African informal market: $300B+ annually → ready for digitization.
Few credible local competitors → Blue Ocean opportunity.
Sales commissions on secure transactions.
Premium subscriptions for sellers & agencies (real estate, autos, services).
Targeted advertising (local businesses, global brands).
Additional services: Integrated delivery, warranties, buyer/seller insurance.
Year 1: 200K users / 20K active sellers.
Year 2: 2M users / 150K sellers → $50M GMV.
Year 3: 10M users / 500K sellers → $300M GMV.
Projected revenues: $35M (commissions + ads + premium).
Unique positioning: First African marketplace designed for local realities.
Backed by Illumination Metaverse Group: Strong tech experience + complementary app ecosystem.
Social impact: Driving financial inclusion & economic opportunities for millions of individuals and SMEs.
Highly scalable: Replicable across major African cities + diaspora markets.
We are seeking $6M to:
Develop & improve core technology (payments, security, AI).
Rapidly expand into 5 key markets: Nigeria, DRC, Kenya, Ghana, South Africa.
Drive massive user & seller acquisition.
Build strategic partnerships (telcos, banks, logistics companies).