Sokya
01 October 2025
TikTok & Instagram: not adapted to African realities (connectivity, languages, culture).
African creators struggle to monetize their content.
African e-commerce is fragmented, with no integration into social platforms.
Short Videos & Lives: Fun, interactive platform optimized for low bandwidth.
Integrated Marketplace: Buy & sell products directly within the app.
Creator Monetization: Tips, subscriptions, commissions on sales.
Africa-Focused: Local languages, cultural content, Mobile Money payments (M-Pesa, Airtel Money, Orange Money, etc.).
1.4B people in Africa.
700M smartphone users by 2025.
E-commerce growth: +24% annually in Africa (vs 11% globally).
Global creator economy: $480B by 2027.
Few local competitors → Blue Ocean opportunity.
E-commerce commissions: 5–10% per transaction.
Targeted advertising: Local & international.
Premium subscriptions: For creators & businesses.
Telco partnerships: Free or discounted data for users.
Year 1: 1M downloads (pilot markets: Nigeria, DRC, Kenya).
Year 2: 8M active users / 500K active sellers.
Year 3: 25M active users + African diaspora.
Projected revenue: $50M (transactions + ads + premium).
Unique positioning: First African video + e-commerce super-app.
Visionary team: Illumination Metaverse Group → proven track record with deployed apps.
Social & economic impact: Job creation, empowering African creators.
Global scalability: Africa as the foundation → expansion to diaspora & other emerging markets.
We are seeking $10M to:
Develop core technology (AI, integrated marketplace, Mobile Money payments).
Drive user acquisition (digital campaigns, influencers).
Expand into 10 strategic African countries.
Boost monetization & e-commerce partnerships.
Invest in the future of entertainment and commerce in Africa.